Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales
Amy Hay
So if your content isn't appealing to a warm audience, it's not going to appeal to a paid audience either. And that's when you start wasting money. Whereas if you know your message is converting for free, then at that point you take those best posts and you can run ads and you're going to save money and get a much higher return on investment.
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