Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales
Amy Hay
That's only a, so that's one character trait, if that makes sense, that we teach that you have to appeal to like five or six character traits. And one of them is know where your food comes from. But then one of my best customers for our ranch is, I hooked him in with, it was, did you know red meat has more creatine than a supplement? And I was targeting carnivores and gym goers.
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