Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

1398.058 - 1429.443 Amy Hay

where you need your pricing to be and what you need to make to make this work for you. And it goes through everything. It goes through cash flow, revenue, gross profit, net profit, operation costs. The one thing that I find a lot of farmers fall into when they want to start this is that they don't look at that beef operation or that direct-to-consumer beef operation as an entity by itself.