#13 Ian Wishingrad: A Masterclass in Branding & Customer Experience

Dive into the world of creative customer experience with Ian Wishingrad, Co-Founder and CMO of Three Wishes Cereal.In this episode of Experts of Experience, Ian shares his journey from advertising to entrepreneurship, revealing how authenticity marketing strategies have shaped his customer-centric approach. He shares the challenges and triumphs of creating a customer-centric, healthy cereal brand that stands out in a competitive market. This episode is a deep dive into how customer experience, innovative packaging, and creative marketing strategies can transform a simple idea into a thriving business.Wishingrad's story is a testament to the power of vision, persistence, and customer-focused innovation in the modern business landscape. Tune in as Ian shares personal anecdotes and professional insights, offering actionable strategies to revolutionize your approach to customer experience.  Subscribe Now: https://www.youtube.com/@ExpertsofExperience?sub_confirmation=1 Imagine running your business with a trusted advisor who has your success top of mind. That’s what it’s like when you have a Salesforce Success Plan. With the right plan, Salesforce is with you through every stage of your journey — from onboarding, to realizing business outcomes, to driving efficient growth.Learn more about what’s possible on the Salesforce success plan website: http://sfdc.co/SalesforceCustomerSuccess (00:00) Introduction and Ian's Background in Advertising(01:44) Transitioning from Advertising to Creating a Cereal Brand(06:09) Concept and Brand Pillars of Three Wishes Cereal(08:51) Identifying the Key Customer Base(09:45) Importance of Customer-Centric Focus(11:33) Packaging and Retail Strategy in Branding(14:15) Challenges in Personal Brand Building(16:42) Retailer Relationships and Customer Feedback(22:29) Creative Marketing During COVID-19(31:34) Leveraging 'Evergreen Zeitgeist' in Marketing(33:03) Advice for Aspiring Entrepreneurs –Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org

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