Why the Grammys need to change, with CEO Harvey Mason Jr.

724.616 - 745.473 Harvey Mason Jr.

A thousand percent. And that's one of my big goals for my time here at the Academy is to make sure that we're not so reliant on just TV. Having said that, we are exploring a lot of different opportunities, how to best utilize the brand while still supporting music people and doing things within our mission. We don't want to just go... you know, sell coffee mugs or just do different random things.