Why the Grammys need to change, with CEO Harvey Mason Jr.

620.766 - 638.776 Harvey Mason Jr.

The ability to tour goes up. So that helps the creative community. And then all the revenue that we create, and you said most of the revenue is what we put, all of the revenue that we put into it comes from that show. The major drivers for revenue for the Academy are the show, other Grammy week activities, ticket sales, and sponsorships, which really kind of happens during Grammy week.