Why Mark Zuckerberg wants to end the smartphone era

876.803 - 895.269 Mark Zuckerberg

So it just needs to be good in order for you to kind of want to keep it on your face. And I feel like we're almost there. I think we've made more progress than anyone else in the world that I'm aware of, but it didn't quite hit my bar. And similarly... On price, these are going to be more expensive than the Ray-Bans, right? I mean, there's just a lot more tech that's going in them.