Why Google is back in court for another monopoly showdown

264.338 - 283.465 Neil I. Patel

As online advertising became more sophisticated over time, companies like Google began to experiment with technology that would automate those transactions at ever greater scale and speed through automated bidding. Think of it like countless split-second auctions that are happening across the entire internet all day, every day, often for just pennies per click. The money is in the scale.