Decoder with Nilay Patel
Why Google is back in court for another monopoly showdown
Neil I. Patel
In the middle sit the ad exchanges, which facilitate the buying and selling of ads at massive scale. Companies like Google with its Google Ads and AdSense platforms and competitors like Pubmatic. But over time, Google has come to own virtually every piece of the ad tech stack, not just the exchanges. but also the tech used on both sides of the ad transaction.
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