Why Google is back in court for another monopoly showdown

1398.482 - 1420.915 Lauren Feiner

I wouldn't say it was necessarily to keep them from going to competing ad exchanges because publishers will work with several ad exchanges at the same time because they receive bids from these different ad exchanges. But I think they recognized that the publishers were trying to reduce their reliance on Google and they worried about the long-term impact of that kind of activity.