Decoder with Nilay Patel
Why Google is back in court for another monopoly showdown
Lauren Feiner
But if it had a bid of a dollar from Google's AdEx, then that wouldn't be accepted. The reason that publishers did this, or one big reason that publishers did this, was because they wanted to diversify their revenue. They didn't want all of their revenue coming from Google, because any business might think about, if you're getting all of your revenue from one customer,
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