Decoder with Nilay Patel
Why Google is back in court for another monopoly showdown
Lauren Feiner
And what publishers had been doing was basically saying, okay, we'll accept, let's say, a dollar bid from all of these other ad exchanges. But for Google, our minimum bid that we'll accept from Google's AdEx is $1.05. And that means if another ad exchange, let's say Pubmatic, had a bid of a dollar, it would accept that.
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