Decoder with Nilay Patel
Why Google is back in court for another monopoly showdown
Lauren Feiner
UPR stands for Unified Pricing Rules. Basically, Google put unified pricing rules in place in About 2019, it requires publishers to set the same minimum bid that it would accept from ad exchanges across all the ad exchanges that it's looking at. Basically, the ad exchange will deliver a bid on advertising space and there's Google's AdEx, there's other ad exchanges out there.
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