Why every company wants a podcast now

420.843 - 438.592 Nick Quah

There's this progression, right? It used to be blogs. Maybe it was a newsletter at some point, CEOs wrote books or whatever. But, um, the question there is that like, has that mode of expression, has that mode of communication or propaganda, whatever you want to call it, has it ever been effective? And like, what is the sort of frame and the, and the lines of attack for that particular thing?