Why every company wants a podcast now

1607.684 - 1634.999 David Pierce

Do you think it's as simple in that case as just this is where the audience is now or is there still something about... the form of the podcast itself that feels different. Like, I'm still hung up on this idea that spending three hours with Joe Rogan is different in some meaningful way that I have trouble putting my finger on than even doing a, you know, six-minute TV hit on CNBC.