Platforms need the news, but they're killing it

666.05 - 684.438 Nilay Patel

That happens because you're not aggressive enough at gaming SEO or Google just changed the algorithms, but it has already happened for a growing number of independent websites. And when their traffic dries up, they have to leave the web or shut down. Just last month, entertainment outlet Giant Freakin' Robot shifted exclusively to YouTube because its Google search traffic had cratered.