NBCU's streaming chief isn't worried about you canceling cable

4034.066 - 4066.47 Matt Strauss

We haven't disclosed the number, but I guess one way to think of it is 90% of people who engage with sports on Peacock watch other content. And so, again, you know, we look at sports. There's no bigger fandom than sports. And so sports, as I mentioned earlier, is a very effective tactic to drive acquisition. We've shown that with the NFL exclusive games and NFL just regular season games.