NBCU's streaming chief isn't worried about you canceling cable

3227.859 - 3246.49 Matt Strauss

And again, that's not the way people typically think of streaming because if it's all on demand or it's all binge viewing, you're essentially telling the consumer it's there whenever you want it. There's no urgency to it. And we want to actually get people to open up our app every single day because that just gives you more at-bats, so to speak, to try to drive them into streaming.