How the Wayback Machine is fighting linkrot

618.135 - 640.289 Mark Graham

So first of all, let's look a little bit like why things go away. There are very benign reasons why things go away. Maybe a company has simply gone out of business or a government has changed. And so there's a new administration. And so you would expect if a company goes out of business, what entity would want to keep that company's website alive, for example, or a publication, right?