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Decoder with Nilay Patel

How The Onion is saving itself from the digital media death spiral

930.214 - 948.765 Nilay Patel

You know, the Onion was rolled up into Jio. You mentioned they had to get them off Kinjo, which is their software. They were also selling it. I'm sure they had their ad stack. You very notably took Taboola off the pages. How quickly, once you bought it, were you able to say, OK, we're moving, we're taking all of this archive and content and taking it somewhere else?

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