How The Onion is saving itself from the digital media death spiral

683.623 - 701.959 Ben Collins

We can lean heavily on our subscribers and like try to make them really happy and give them something in the mail. Yeah. But we can do this other stuff too. We can make video. We can sell ads the old-fashioned way. That's what we decided to do is like stand up a company that's based on people genuinely liking our content and not like tricking people into clicking stuff all the time.