How The Onion is saving itself from the digital media death spiral

560.863 - 577.856 Ben Collins

In terms of standing up a brand new company, which is what we had to do, having Danielle and Jeff and Scott around was kind of a miracle. But, you know, going into it, this did not just come out of thin air. We had all worked at these big, gigantic places and were like, you know, if we ran this place, what would it actually look like? We wouldn't be doing this stuff or whatever, right?