How The Onion is saving itself from the digital media death spiral

353.589 - 373.798 Ben Collins

And we're like, that's not onerous. That's regular. That's like a good idea. Yeah. So then we kept pounding on the door and we realized like this might be like a very good opportunity to save this like very beautiful American thing. A couple of weeks later, we got put in touch with Jeff Lawson, the guy who created Twilio. He had some time on his hands recently, and he also really loved the onion.