How The Onion is saving itself from the digital media death spiral

2305.874 - 2324.445 Ben Collins

And we listened to those people too, right? What do they think The Onion is? People who've had this their whole lives. This is already an institution in their life, and they view it that way too. And then we just try to synthesize it. And we don't try to like stray from that too hard or don't try to make business decisions that interfere with that. We try to protect the sanctity of the thing.