Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral
Ben Collins
So the first thing we did was we brought in everybody that we could find from the 30 years of The Onion and talked to them. And we tried to listen to what they think The Onion is, and we tried to get every angle of it all the way around. And then we tried to listen to people, kids on TikTok who read our headlines and do the thing where they just point at it.
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