How The Onion is saving itself from the digital media death spiral

1920.867 - 1941.229 Ben Collins

But there is sort of a hybrid model here where you can pay people because you like them and you're paying for the ability to make this stuff free for future generations. And you still get a nice, like, you get a good thing in your hands. For us, it's a newspaper in the mail. Like, the margins are pretty good. And you can show a sign of support. You can develop a relationship with us.