How The Onion is saving itself from the digital media death spiral

1684.586 - 1704.887 Nilay Patel

I guess this is part of my question and I think, Ben, you covered this very directly. Daniel, it sounds like you lived this very directly. This world, especially programmatic world, the reason all these media companies just sold their soul for scale on other people's distribution is because programmatic advertising pays pennies, right? And so you just need to collect as many pennies as you can.