Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral
Nilay Patel
Gizmodo Media in turn got sold to a private equity firm and rebranded as Geo Media in 2019. The O presumably stood for The Onion. We could do an entire episode on the calamity of GeoMedia, but the short version is that it spent the last five years systematically selling everything off.
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