How Philips CEO Roy Jakobs is turning the company around after major recall

941.526 - 965.243 Roy Jakobs

And they also get an experience which is in line with what they expect, what a Philips brand experience is about. So they know that actually it's not only great technology, the best diagnosis, but also the ambience that we provide for is really taking care of that is the best possible experience. So there is indeed lighting when you come in that actually... It's a different feeling, right?