How Philips CEO Roy Jakobs is turning the company around after major recall

841.174 - 862.995 Roy Jakobs

So people have a certain connotation. Now, what Philips stands for at the highest level is technology and innovation. So what people remember what innovation they use, that's actually what Philips means to them. So if you kind of grew up and you got your first CD player or your first kind of radio or you got your first MR scan under a Philips brand, that's something that sticks with you.