Decoder with Nilay Patel
How Philips CEO Roy Jakobs is turning the company around after major recall
Roy Jakobs
Actually, I experience and I find that the brand that we carry, which has been loaded and built over 133 years, is a tremendous valuable asset. Because ultimately, what people remember is the experience they had with a brand. And yes, that could be in lighting, that could be in radio, that could be in television. But over time, you stay relevant if you build trust in a brand.
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