How Philips CEO Roy Jakobs is turning the company around after major recall

1579.245 - 1599.635 Roy Jakobs

So I got that input and then I said, okay, my way of getting there is changing this organization, going through a tough reorg, but at the end you will get the benefit, which is actually you can work more effectively. Yes, also more efficiently for the company, which is of course a great benefit as well to support margin improvement and better profitability, but actually it had really dual effect.