Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
So you build that at the center because none of the agencies really had a strong commerce capability. What does that mean? In this case, it was how do I have stronger investment strategies with Amazon? How do I have the tools and technology to be able to deliver the best sales outcome for any of a packaged goods brand, for example?
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