Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
But that was humans talking about the promise of direct marketing and thinking about how you go direct to a household in mail, right? That was much of a human-based approach versus now you can't compete with Amazon. You have to work with them, but you have to bring your own data and your own tech to that conversation.
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