How influencers are changing advertising with Digitas CEO Amy Lanzi

411.211 - 435.38 Amy Lanzi

So it's an audience first mindset versus thinking about how you are investing in TV, which would be, I would say, the step change from the from to what you just sort of said. And the platforms really blur that world because how do you define who is a video partner? What does that mean? So that could be YouTube. That could be. So that's something we really think about is like the time and context.