How influencers are changing advertising with Digitas CEO Amy Lanzi

388.343 - 411.171 Amy Lanzi

So that could be on a social platform, that could be on Roblox, that could be on ad-supported Netflix now, right? It could be in all those different places. And it's really about using intelligence to be able to figure out, is this a place I'm spending time? Is it a way I can create loyalty? I can create loyal consumers and then ultimately drive sales, obviously. But that's how we think about it.