How influencers are changing advertising with Digitas CEO Amy Lanzi

3805.323 - 3830.049 Amy Lanzi

I don't. I feel like that, you know, for me, you could see it coming to life actually during some of the recent debates. And like what happened before versus what's happening now, I think is a completely different experience. And I think for brands that really want to be part of a live experience, they're actually investing to be like actually buying a TV spot on the Super Bowl to be part of it.