Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
We tend to not necessarily get into that conversation in terms of you know, some creators you can't get to because of the pay model. But, you know, I don't, I could potentially see a time where there are certain creators that like, if they show up, that this is the one we have to, that is a must win. And what does that look like? And how does that brand feel about that?
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