Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
So to our North Star is following attention. So and that's pretty simple. When I say that to you, it means a lot when you're, you know, if you're working on a brand that's trying to get to Gen Z versus Generation Alpha, etc. And so we look at it as where should we be spending time to make authentic connections? for our brands.
0
💬
0
Comments
Log in to comment.
There are no comments yet.