Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
I mean, we have a great relationship in general. I think, again, for most of our brands, it's about how they're showing up and how they're relevant there. And then the role of the creators. It's less about that conversation. It's more about what is the right way to be contextually relevant on Instagram to either drive a purchase or drive brand love, honestly.
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