How influencers are changing advertising with Digitas CEO Amy Lanzi

3637.928 - 3655.394 Nilay Patel

You'll notice the answer to every platform question, that's why I shouldn't talk about it. Instagram, I hear from creators all the time, Instagram has the greatest reach, is the most culturally relevant, pays the worst rates, just on a creator basis, so that's why sponsorships are tremendously important in terms of Instagram. How do you guys deal with Instagram? What's the relationship there?