Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
So to me, TikTok is an entertainment channel. And it's important to think about how you are, you know, showing up as a brand that entertains and how you're also, you know, right now, how are you thinking about TikTok? As I think it's like the 12th largest retailer right now with TikTok, as I mentioned, TikTok shops. How are you thinking about the behavior?
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