Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
They wouldn't be doing that if it was just some random brand. There is that matchmaking that happens, and so I look at creatives, and this is what we were emailing about, is they're able to think about the timeless part of this brand, what it means, what you matter, what do you stand for, what are you known for, and then that enables the creators to be able to play in that space.
0
💬
0
Comments
Log in to comment.
There are no comments yet.