How influencers are changing advertising with Digitas CEO Amy Lanzi

344.267 - 366.902 Nilay Patel

And now it feels like that distribution is changing one more time as more and more creators and influencers do direct brand deals, as advertisers give, or as platforms give more and more tools to advertisers directly, as things like television start to have programmatic capabilities and connect to TV apps. How do you see all that distribution changing inside the concept of the network agency?