Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
It's again, it gets back to the creators also want to make sure that they're connected to brands that that makes sense to them. So creatives are the ones that create the story around a brand and what that brand means and how that then enables a creator to be able to have a I call it like a freedom in a framework to be able to do things that feels right for Brand X.
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