Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Nilay Patel
The flip side of that is when you use a platform like Influential, you go contract a bunch of creators. The thing creators say to me about what makes a sponsorship work is they've got to let go. The brands have to let go. They've got to let me do my thing. I've got to be authentic. How do you balance that?
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