Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
It's a little bit of what we talked about in the new front around the stories that brands, and it's a human, there's a human part of this. So there's actually, I think, a little bit more of a fierce protectiveness of the creative process. But we also need to be using and harnessing creators or these new products to be able to push the boundaries of what it means to tell stories.
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