Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
Our creatives I think are, they like the way they've been able to get to new, they like telling stories. So I think I would think about how the opportunity is to actually tell authentic stories, whether you're partnering with a creator or you have an incredible brand and you're creating fantastic stories to put into the market, because that's what consumers expect from brands.
0
💬
0
Comments
Log in to comment.
There are no comments yet.