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Decoder with Nilay Patel

How influencers are changing advertising with Digitas CEO Amy Lanzi

3266.425 - 3281.317 Nilay Patel

Welcome back. I'm talking to Digita's CEO, Amy Lanzi. That was all the opening I needed to talk about the fun and creative side of advertising, which really does exist to drive attention. You talked about differentiation in games there. Let me ask you about the fun side of advertising, the creative side.

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