Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
But I do think there's the continued transformations from all of these platforms that no matter where you're choosing to spend your time, you need new types of content to be there. So if you, you know, my son is, you know, a gamer. So like, how do you show up on Brawl Stars? That's a whole new content. That's a whole new set of thing that has to be contextually relevant.
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